Specialty: 075 Marketing. ED: Bachelor. Semester: 4. ECTS: 4.
Author: Olena Mykhailivna Barylovych - Associate Professor of the Department of Marketing and International Trade.
Abstract: The aim of the course is to form a set of knowledge in the field of theory and practice of Digital marketing: development of Digital marketing strategies, selection of channels and tools of Digital marketing communication, mastering the necessary skills to work with programs, specialized information technologies, systems, social networks etc.