Specialty: 075 Marketing. ED: Bachelor. Semester: 3. ECTS: 6.
Author: Olena Mykhailivna Barylovych - Associate Professor of the Department of Marketing and International Trade.
Abstract: The course is aimed at studying the main aspects and principles of marketing, which are necessary for regular research and study of the market, tracking the competitive environment, analyzing the demand for the product, planning the assortment, determining the volume of the product and its price, developing strategies for the distribution and promotion of the product, developing marketing plans and making informed marketing decisions.
Author: Olena Mykhailivna Barylovych - Associate Professor of the Department of Marketing and International Trade.
Abstract: The course is aimed at studying the main aspects and principles of marketing, which are necessary for regular research and study of the market, tracking the competitive environment, analyzing the demand for the product, planning the assortment, determining the volume of the product and its price, developing strategies for the distribution and promotion of the product, developing marketing plans and making informed marketing decisions.
- Викладач: Барилович Олена Михайлівна