Рекомендована література та INTERNET-джерела

Рекомендована література та INTERNET-джерела

Основна

Книги: 

Avinash Kaushik, "Web Analytics 2.0 in practice"

Avinash Kaushik, "Web analytics: Analyzing information about website visitors"

Alistair Kroll, Sean Power. Comprehensive web monitoring

Anton Petrochenkov. Introduction to Google Analytics

Brian Clifton, Google Analytics for Professionals

Ingate. Google Analytics. A detailed practical guide

Ingate. Consumer psychology: who buys what and how online

Ingate. Comprehensive web analytics: new life for your site

Ingate, "How to Sell More: Google Analytics for an Online Store"

Valiapp Lakshmanan and Jordan Taijani, Google BigQuery. All about data warehouses, analytics and machine learning»

Jerry L. Ledford and Mary Tyler, "Google Analytics Third Edition Joe Teixeira"

Marco Hassler, Web Analytics

Tim Ash. Increasing the effectiveness of Internet advertising. Optimizing landing pages to improve conversion

Yakov Osipenkov, Google Analytics 2019. The Complete Guide

Yakov Osipenkov, Google Tag Manager

Yakov Osipenkov, Using Google Analytics with R (Michal Brys)

Яцюк С. М. Веб-аналітика та пошукова оптимізація : курс лекцій. 51 с.

Яцюк С. М. Веб-аналітика та пошукова оптимізація. Методичні рекомендації для вивчення дисципліни

Клименко Н.А., Костенко І.С. Методичні рекомендації для вивчення дисципліни “Вебаналітика” НУБіП.

Клименко Н.А., Костенко І.С. Методичні рекомендації для вивчення дисципліни “Інтернет-аналітика” НУБіП.

Допоміжна

Тематичні веб-портали та профілі фахівців у сфері веб-аналітики:

1. Оwox: https://www.owox/blog/
2. Блог Сімо Ахави https://www.simoahava.com/

3. Блог Крісти Сейден, екс-менеджера Firebase: https://www.kristaseiden.com/

4. Блог Дмитра Осиюка https://iosiuk.blogspot.com/p/blog-page.html?m=1

5.  Google Analytics : https://www.youtube.com/channel/UCJ5UyIAa5nEGksjcdp43Ixw

Тематичні статті:

• Published in Analytics for Humans: https://medium.com/analytics-for-humans/how-and-why-you-should-be-using-user-segmentation-in-google-analytics-e737e9b05427

• Getting the right data and getting the data right: https://www.insight-intelligence.com/getting-the-right-data-and-getting-the-data-right

• Google Analytics guide: https://www.simplybusiness.co.uk/microsites/google-analytics-guide/

• Using Google Analytics to improve your Digital Marketing [Infographic]: https://www.smartinsights.com/google-analytics/google-analytics-segmentation/using-google-analytics-improve-digital-marketing-infographics/

• Market segmentation: Definition, types, benefits, & best practice: https://www.qualtrics.com/experience-management/brand/what-is-market-segmentation/#:~:text=At%20its%20core%2C%20market%20segmentation,better%20understand%20the%20target%20audience.

• Google Analytics Measurement Planning: A Not So Quick Guide: https://www.google-analytics.ie/blog/google-analytics-measurement-planning-guide/

• What Google Analytics Benchmarking Means For Businesses: https://www.forbes.com/sites/jaysondemers/2014/09/17/what-google-analytics-benchmarking-means-for-businesses/?sh=2ffc68547c46

• https://support.google.com/analytics#topic=10737980

• https://support.google.com/analytics#topic=10737980

• 4.Benchmarks: how to set challenging but realistic business goals: https://www.geckoboard.com/blog/benchmarks-how-to-set-challenging-but-realistic-business-goals/#.V_ZO0SErK00

• About segments: https://support.google.com/analytics/answer/3123951?hl=en#zippy=%2Cin-this-article

• How and why you should be using User Segmentation in Google Analytics: https://medium.com/analytics-for-humans/how-and-why-you-should-be-using-user-segmentation-in-google-analytics-e737e9b05427

• The best intranet metrics to measure business outcomes: https://www.thoughtfarmer.com/blog/the-best-intranet-metrics-measure-business-outcomes/

• How To Increase Conversion Rates: https://www.forbes.com/sites/davelavinsky/2014/03/18/how-to-increase-conversion-rates/?sh=339330ea16d4

• 6 Steps to Create Your Web Analytics Measurement Plan: https://webris.org/how-to-create-web-analytics-measurement-plan/

• About Benchmarking: https://support.google.com/analytics/answer/6086666?hl=en#SeeReports&zippy=%2Cin-this-article

• History and evolution of big data analytics: https://www.sas.com/en_us/insights/analytics/big-data-analytics.html

• 10 способів використовувати аналітику, щоб збільшити свій бізнес: https://www.huffpost.com/entry/10-ways-to-use-analytics_b_9254166

• Big Data: What It Means & How To Grow Your Business With It: https://www.forbes.com/sites/paulpotratz/2018/08/08/big-data-what-it-means-how-to-grow-your-business-with-it/?sh=79f0c953791a

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