International Marketing (МЕ)`

Distribution of hours: Lectures - 13. Practical - 26. Independent work - 81. Final control: Exаm.

Annotation: The study of the discipline "International Marketing" is aimed at forming of high education students theoretical and practical knowledge in the field of conducting international marketing activities, necessary for achieving the commercial goals of international business. The discipline allows students of high education to get a holistic idea of the specifics of international marketing activity; master the tools and skills of analyzing the international marketing environment and assessing it’s attractiveness for foreign economic activity; learn the methods of obtaining and processing marketing information in international activities; independently develop the company's international marketing program, its marketing strategies using the latest marketing tools in the development of foreign markets.