Internet Analytics

Specialty: 075 Marketing. Degree: Bachelor. Semester: 5. ECTS: 5.
Form of final knowledge control: Exam.
Author: Inna Kostenko, senior lecturer at the Department of Economic Cybernetics.
Abstract: The purpose of the course is to acquire theoretical and practical studies of the basics of Internet analytics, develop skills in working with web analysis tools for data analysis and optimization of web resources.The course is aimed at students consistently acquiring skills in working with web analytics systems such as  Google Analytics 4, as well as separate sections in Google Search Console, Google Ads and Facebook Ads, "open-sourse” services such as Google Trends, Similarweb, Semrush, Serpstat, Moz, Majestic, GemiusAudience, Seoquick, mastering the basics of data collection and analysis, understanding key digital business metrics.