Marketing Research`

Specialty: 075 Marketing. Educational degree: Master. Semester: 6. ECTS: 4.
Distribution of hours: Lectures - 30. Practical - 30. Independent work - 60. Final control: Exаm.
Annotation: The course "Marketing Research" is designed for students who wish to gain a comprehensive understanding of the methods used to collect, analyze, and interpret data in the field of marketing. Throughout this course, participants will explore key terms, concepts, and techniques employed in marketing research, including both quantitative and qualitative approaches.Students will learn the fundamentals of marketing research, including its definition, objectives, and the crucial role it plays in shaping strategic decisions. They will also be introduced to various data collection methods such as surveys, focus groups, observation, and secondary data, examining the advantages and disadvantages of each.
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