Digital Marketing Basics

Specialty: 075 Marketing. ED: Bachelor. Semester: 4. ECTS: 4.
Розподіл годин: Лекції - 30; Практичні - 30; Самостійна робота - 60. Підсумковий контроль: Екзамен.
Abstract: The aim of the course is to form a set of knowledge in the field of theory and practice of Digital marketing: development of Digital marketing strategies, selection of channels and tools of Digital marketing communication, mastering the necessary skills to work with programs, specialized information technologies, systems, social networks etc.
Основи цифрового маркетингу
 Силабус