Internet marketing

Specialty: 073 Management. ED: Master. Semester: 2. ECTS: 4. Author: Olena Mykhailivna Barylovych - Associate Professor of the Department of Marketing and International Trade. Abstract: The aim of the course is to form a set of knowledge in the field of theory and practice of Internet marketing: development of Internet marketing strategies, selection of channels and tools of Internet marketing communication, mastering the necessary skills to work with programs, specialized information technologies, systems, social networks etc.