Тема 1. Введення в екосистему веб-аналітики: основні метрики та роль таргетингу

Книги: 

Avinash Kaushik, "Web Analytics 2.0 in practice"

Avinash Kaushik, "Web analytics: Analyzing information about website visitors"

Alistair Kroll, Sean Power. Comprehensive web monitoring

Anton Petrochenkov. Introduction to Google Analytics

Brian Clifton, Google Analytics for Professionals

Ingate. Google Analytics. A detailed practical guide

Ingate. Consumer psychology: who buys what and how online

Ingate. Comprehensive web analytics: new life for your site

Ingate, "How to Sell More: Google Analytics for an Online Store"

Valiapp Lakshmanan and Jordan Taijani, Google BigQuery. All about data warehouses, analytics and machine learning»

Jerry L. Ledford and Mary Tyler, "Google Analytics Third Edition Joe Teixeira"

Marco Hassler, Web Analytics

Tim Ash. Increasing the effectiveness of Internet advertising. Optimizing landing pages to improve conversion

Yakov Osipenkov, Google Analytics 2019. The Complete Guide

Yakov Osipenkov, Google Tag Manager

Yakov Osipenkov, Using Google Analytics with R (Michal Brys)

Методичні рекомендації для вивчення дисципліни “Вебаналітика” (2022)